Sales and marketing require different areas of expertise and experience. Marketing teams may include roles like writers, graphic designers, and illustrators, and have individuals who specialize in social media, video, content strategy, and SEO. The sales team puts the marketing team’s work into play, ensuring customers make the final decision to invest in a product or service. A sales team sets quotas and volume goals to measure their performance. In most cases, these are based on a short-term period of time, such as a quarter or month. Good sales reps are adept storytellers with high confidence and excellent communication skills. Sales professionals must know how to both pitch a product, leverage company messaging, and deal with people one-on-one.